Setting
the Price on Your Home
Along with location and condition,
the pricing of a house is a major component of the reasons why a house
will--or will not--sell quickly.
It's
important to get it right the first time
Avoid
over pricing your home! This is VERY VERY important.
1) If the house is overpriced, it won't sell. If it doesn't sell and
sits on the market the listing quickly becomes stale.
2) If you overprice the house with the intention of reducing the price
later just to "see what the market will bear", when the price
of the house is lowered, it signals to buyers that it was (and still
may be) overpriced.
3) In today's market, the price needs to be set competitively
with the other homes for sale. Let the buyers drive up the price in
overbidding!
Some
factors that affect the price of a home
1) Location:
If your house is located in a desirable area that is in demand, you
will be able to get a higher price than you can for the same house in
a less desirable area.
2) Condition: A house that has been
better maintained and shows better will always sell for more than one
that has been neglected and needs work.
3) Desirable amenities: If a house
has amenities that are currently popular in the marketplace, it will
bring a higher price.
Arriving
at the optimal price
Arriving at the optimal
price requires evaluation and understanding of current marketing conditions,
the marketable features of your home and recent trends in the real estate
market. When assisting you in determining a listing price for your home
I will answer the following questions:
- What have buyers recently
paid for similar properties?
- In today's market buyers
may compete for your home and offer more than the asking price. What
was the asking price versus the amount that the buyer actually paid?
- What properties are competing
for the attention of buyers right now?
- What properties have not
sold, indicating what prices buyers are unwilling to pay under current
market conditions?
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